As per a report, 66.2% of the world’s population is on the Internet. While, in India, the penetration has increased to nearly 48.7 percent in 2022 and the number is constantly on the rise. This change can be due to the pandemic that opened the possibilities of the Internet.

One of the changes of the pandemic can also be seen in the digital transformation in the education admission space. Higher educational institutes have reinvented from physical learning hubs to digital pillars. While predicting future changes in education institutes is uncertain, it can be said that colleges and educational institutes are now flexible, agile, and adaptive to embrace future possibilities.

Digital transformation in education in India has been a blessing for higher education as it helps overcome the top 3 unavoidable challenges –

It would not be wrong to say that it is the right time to think differently to enhance the education admission space. In the survey done by EDUCAUSE, 12% of colleges and students are currently actively engaged in digital transformation, 32% are developing a digital transformation strategy, 38% are exploring digital transformation reach, and 17% of institutes invest no time in digital transformation.

The statistics reflect the impact of digital transformation in education and how higher educational institutes are driving digital transformation.

Digital transformation ensures the coordinated culture, workforce, and technology to transform the institutes strategic directions and value proposition.

Around 1.5 billion students could not attend physical school and were deprived of education thus compromising their right to education. Revolutionizing the effect, educators took technical aid to facilitate remote learning and education for the students.

However, the digital transformation in the education sector is not just limited to the COVID-19 effect; there is a lot more to explore.

What is Digital Transformation in the Education Sector?

The general idea of digital transformation is to improve the organizations core business processes, using data and technology to fulfill customer expectations. Talking about the education sector, the target consumers can be – students, faculty, staff members, and graduates. Thus, the digital transformation in the education sector will benefit the students and the professors.

Enhancing the student experience using digital transformation may include –

Today’s graduating students are digital natives. They do not comprehend the struggle of standing in queues to get the information, details, options, delivery, or connection. With the digital transformation in education in India, they can access anything with just a click.

The student does not need to enroll to experience digital transformation. The robust and digital-friendly admission process can also attract students. The process of contacting the representatives, submitting the application forms, or registering for any class can be digitized offering a peek into the digitally transformed education system.

The primary need for colleges and universities is to digitally transform their marketing strategies, recruitment and admission process, and engagement efforts to make the students feel engaged, essential and wanted even before they start with their admission process.

How can digital transformation in Education impact the admission space?

Educational institutes must pay close attention to digitally recruiting the best-fit students before attracting them with digitally enhanced classrooms. They can rely on various social media platforms and tools, text messages, etc., as some of the most crucial elements of data-driven decision-making.

As per Inside Higher Ed, personalizing the marketing data for the prospects is not enough. The Millennial and Generation Z students simply consider messages with no real value as spam and of no use.

The impact of digital transformation in education makes it convenient for the university staff to reach out to potential students without any barriers. Staff can use technologies to harness and analyze personal information and can gather details about interested students. This will help establish a personal connection between the faculty and the student.

Marketing must not be limited to manual efforts to confirm accuracy. Staff can make the candidate comfortable and feel valued. While planning digital transformation in the education admission space, the core focus should be precisely on Nancy Schlossbergs 5 Dimensions of Mattering, which are –

Attention - help the prospects feel noticed and personally acknowledged.

Importance - Ensure making the prospect feels cared about as a person. You can try various ways, such as taking a follow-up after the college visit or checking on their college search.

Ego Extension - Ensure making the prospect feel that someone else will be proud of what they do. For instance – including a note from a family member and the acceptance letter can do the magic.

Dependence (the feeling of being needed) - Focus on the ways to make the prospect feel important and needed rather than just another number. For example – use the available personal information of the prospects like their background, interests, passions, etc. to convince them that they will enhance the campus population.

Appreciation - Once the prospect chooses you, invest a moment of appreciation rather than burden them with dozens of registration links. It is a crucial decision for any student to choose a college and if they choose you, communicate your gratitude.

Digital transformation in Education and enrollment

Even after gaining valuable data and insights about the prospects to make them feel wanted and special, you still need to take effective steps for translating their fuzzy feelings into final enrollment applications.

The Survey of Admitted Students by Eduventures; surveyed more than 100,000 United States high school students to identify the critical decision segments that influence their choice of colleges and universities –

Thanks to the involvement of technology, students can apply to multiple schools before finalizing anyone. Additionally, their expectation of getting an immediate contact connection and response is stronger than ever.

To meet the expectations of the student prospects, Rozgar.com monitors the available databases of the prospects to leave a lasting impact. Moreover, the students can get complete details about the courses, fees, admissions, career options, etc. We also extend the best management of the universitys human resources with our integrated software.

It has been observed that nearly half the student prospects choose the first university/college that responds quickly to their queries. Maintaining the right technologies in place can certainly be an essential consideration in digital transformation in education in India to offer an immediate response to the students and various other benefits.

Conclusion

To put this in simple words, when any university is digitally sound with the latest technologies, it ensures faster evaluation resulting in a quick response to students, which increases the chances of the university being chosen by the student prospect.

Dont limit your chances to attract the potential student prospect; harness the power of digital transformation in education sector technology to boost interest and enrollment in your admission space. For any doubts or concerns, reach us in the comments.

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