Marketing has been an integral part of a business’s or product’s success story. Marketing manager job skills have been one of the oldest sought-after factors that employers look for in potential employees. If you think that you have excellent people skills, you can carve your career as a marketing manager. This role will expand your employment opportunities in the dynamic and diverse business sectors and industries. Through this article, we will explore how you can become a marketing manager, skills for marketing manager jobs, and more!
What Is Marketing?
Marketing is any activity, action, or effort taken to promote a company’s product or services and attract customers or persuade them to buy the same. In other words, marketing is a tool to generate demand and maintain the same by dealing with relevance, repute, and competition. The prime purpose of marketing is to research potential customers, analyse their needs, study their habits, conduct surveys, create brand awareness, and reach out to them with their products and services. Marketing efforts typically involve the hows and whys of product creation and delivering services; this finally brings customers and businesses closer.
Who Is A Marketing Manager?
Equipped with skills for marketing manager jobs, these are professionals who oversee the entire marketing effort and aspect of an organisation or business. While the duties of a marketing manager vary with the nature or size of the organisation, they remain responsible for evaluating market demand, creating awareness about the business/brand/product, organising and overlooking campaigns, brand development, positioning/promoting products and services, executing marketing strategies, and so on.
Apart from these key duties, marketing managers lead their departments or teams creatively and analytically to success. They are also responsible for evaluating current trends and responding to them while maintaining high customer satisfaction and helping businesses maximise their profit simultaneously.
The Average Salary Of A Marketing Manager
Seasoned Marketing Managers in India earn an average of Rs 12 lakhs per year, though these salaries differ in range. Marketing Managers at entry level or those with less than 2 years of experience are paid approx Rs 2.5 lakh per year.
A marketing managers salary in India does not only vary with your experience level but also on several other factors. For instance, if you are based in a large city you will earn more than professionals engaged in the same roles and responsibilities in rural areas or small towns.
Roles And Responsibilities Of Marketing Managers
- Manage other employees or team members from the marketing department.
- Manage and participate in all marketing campaigns for the assigned department or entire company.
- Collaborate with creative departments and advertising.
- Chalk out a roadmap for sales promotion and advertisement.
- Ensure all inventive marketing tactics are in sync with all types of channels.
- Align marketing strategies and creative direction with the company’s strategic goals.
- Specify and prepare effective channels for the movement and distribution of goods and services.
- Work with executives or top management to determine budget, target, and expense estimations.
- Manage public relations and tackle any approaching internal or external problem.
- Organise promotional events to endorse products, services, or any specific business.
- Communicate the right messages to attract new customers and retain existing ones.
- Analyse the market, and carry out research to decode customer’s interests, needs, and demands.
- Analyse market trends to gauge competitor’s effectiveness and research.
Top Skills For Marketing Manager Jobs
1. Master the Sales Approach
The market has a plethora of competitors chasing customers; you have to stand out to sell your product and services. Therefore, one of the highly demanded skills for Marketing manager job is to be a sales master. While there are several schools of thought about how you can become one, it generally contains the steps like Research, Prospecting, Planning, Approach, Production, Presentation, Supervising errors or objections, Closing (Selling), and Follow-up.
2. Understanding Buyer’s Needs
Different clients and customers have different needs and demands. One of the top marketing managers job skills is to identify the target market and understand their needs. Then you will be able to decode how to deliver it to them.
3. Analytical Proficiency
To drive successful marketing campaigns, marketing managers must display analytical proficiency. To be proficient in analytics means to interpret data, make informed decisions, and assess campaign performance.
4. Problem-solving and Critical Thinking
Among a few key marketing manager job skills is to ask and answer the right questions at the right time in the right way! With critical thinking and common sense, you can solve enormous problems about marketing jobs.
5. Project Management Skills
Sound project management skills allow marketing professionals to efficiently oversee campaigns. Through this skill, they can ensure the project’s smooth execution within time and budget, and most importantly, by keeping all tasks aligned with business objectives.
6. Excellent Writing Skills and Creativity
Creativity is an imperative skill for marketing manager jobs. As a professional marketing manager, you will have to sell your story and you need a different story, approach, or tactic for social media, business-to-business, and business-to-customer. Not only that! You will have to master writing techniques and styles for different audiences.
7. Team Player
Among the several important skills for marketing manager jobs, being an efficient team player is a must. To manage marketing you need to work in tandem with others in the team. On the job, you will be required to encourage and inspire other team members. Also, you will always have to maximise the abilities of other team members. Furthermore, teamwork assists additional key skills like interpreting, negotiation, advising, and influencing.
8. Adaptability
Marketing manager job skills require quick adaptability. In the global economy, marketing is an ever evolving and fast-moving industry and you will be expected to adapt quickly. Be it a change in technology, actions, approach, or course, you must settle down easily in a new situation. Once you become highly adaptable, you can shift your focus from failures to positive outcomes.
9. Organisational and Planning Skills
To plan well and remain organised is an important life skill. These skills for marketing manager jobs are of prime importance because as pros you will be handling several projects and dealing with last-minute changes and challenges. How you combat these situations will reflect your organisational and planning skills.
10. Tech-master
Marketing thrives on technology! So, whether it is spreadsheets or InDesign, PDFs or Adwords, Photoshop or analytics, you will be required to interact with technology from time to time. With changing technology marketing managers will always be expected to know how to interact with them.
11. Networking
Networking is compulsory for all marketing managers. With good networking skills, you can build relationships with other professionals in the market or anywhere. These relationships and interactions can help you gain market news, insight, and other vital information.
12. Learning Approach
The last on the list for marketing manager jobs skills is to develop a learner attitude; this skill will help develop all the above-mentioned abilities and talents. No matter, how well you learn your marketing craft; there will always be larger scopes for learning. The learning approach will open the doors of opportunities to grow and excel.
Types Of Marketing Managers
From small entities and businesses to large corporations in sectors like banking, healthcare, technology, and entertainment, marketing is a diverse field. And no matter which field interests you the most, you can bag a marketing manager job with the above-mentioned skills. The following are some of the top marketing positions that require specialised marketing manager jobs skills:
1. Affiliate Marketing Manager: Their job is to track the relationship and work between marketing affiliates and their organisations.
Average salary: Rs 6 lakh per annum
2. Brand Marketing Manager: They are accountable for promoting a product or endorsing a companys name and image.
Average salary: Rs 16.8 lakh per annum
3. Content Marketing Manager: These managers are responsible for the teams or the person in charge of content writing or creating for their companys website.
Average salary: Rs 9 lakh per annum
4. Digital Marketing Manager: They implement and oversee all online marketing strategies and campaigns.
Average salary: Rs 11.6 lakh per annum
5. Marketing Communications Manager: Evaluating product messaging of the brand is of utmost importance in the modern era and these managers monitor all communications in regard to the brand and product.
Average salary: Rs 12.5 lakh per annum
6. Product Marketing Manager: They are in charge of branding particular products and positioning them in the market.
Average salary: Rs 14.6 lakh per annum
7. Social Media Marketing Manager: All businesses make efforts in building their social media presence and managers of any companys social media help in building their online presence and reputation.
Average salary: Rs 8.8 lakh per annum
How To Become A Marketing Manager?
If you think, you have the right mix of skills for marketing manager jobs, then let us help you learn the roadmap to becoming a marketing manager:
Step 1: Bag a Bachelor’s degree
A bachelors degree in marketing from any established or renowned institution is the foremost step toward becoming a professional marketing manager. Apart from marketing, you can also pursue a degree in communication, advertising, or another similar field to kickstart your career in this field.
Step 2: Gain Relevant Work Experience
With a marketing degree and sharp marketing manager job skills, entry-level appointments can come easily to you. On this level, you will be offered roles like marketing event experts or project/social media/accounts coordinator, among others. After this are the mid-level management roles like media planners, account administrators, or client service executives. Your performance on this level will decide your future and also the relevant on-the-job experience before you become a marketing manager.
Step 3: Hone Your Marketing Abilities
The above-mentioned skills for marketing manager jobs are integral to successful marketer. If you wish to become a successful marketing manager, work on acquiring multiple skills and mastering them. We would recommend you take onsite training as a fresher or at an entry-level position to learn some important marketing manager job skills.
Step 4: Get Membership in any Professional Marketing Organisation
Several organisations provide membership to professional marketing associations. These associations keep the members up to date with new advancements, technologies, and methods in marketing. Once you take the membership, you will get to meet other seasoned professionals from the marketing field.
Build Your Career as a Successful Marketing Manager
| Latest Category Jobs | ||
|---|---|---|
| Job Information | Apply Job | |
Team Lead Digital Marketing(6-10 years) | ||
B2B sales co Ordinator(1-3 years) | ||
SEO Manager(2-4 years) | ||
Content writer(1-3 years) | ||
Product Marketing Manager(1-3 years) | ||
B2B sales co Ordinator(1-3 years) | ||
Conclusion
If you have the necessary skills for a marketing manager job, pursuing a career in the same will be the best decision you can take. As mentioned above, there are several well-paying jobs as marketing managers for candidates with the right qualifications and experiences. Several online and offline courses provide training programs that focus on web analytics, social media marketing, SEO, brand management, and more. You can enrol in any of these programs to master the required skills and become job-ready.
You can also make your best resume with rozgar.com mentioning your best marketing manager job skills. Rozgar.com can further assist you in finding the most suitable marketing manager job! Visit us to know more!
Frequently Asked Questions
Marketing managers handle several projects and shoulder different responsibilities while managing their teams and departments. All these can lead to work stress from time to time. Moreover, marketing managers who work for high-profile companies can be more stressful as their marketing campaigns and other projects involve higher stakes.
To become a marketing manager in India you require a bachelor's degree in business, marketing, or relevant subject. Furthermore, extensive work experience in the areas of sales and marketing is also required. You will have to display excellent marketing manager jobs skills to bag a lucrative marketing manager job in India.
The two basic pros and cons are:
Pros:
1. High earning potential: Owing to the multiple roles and responsibilities, marketing managers enjoy high earning potential. On average with some experience marketing managers earn about a lakh rupees per month.
2. Variety of work: Marketing is a diverse field and marketing managers can chase their preferred industry for work such as entertainment, healthcare, technology, and pharmaceuticals. There is a plethora of options that can match your skill and interest.
Cons:
1. Highly competitive field: With many other individuals eyeing a sound marketing manager role, there is a lot of competition in this field. This means that no matter how hard you strive for a position, you will face difficulties in bagging that job.
2. High stress: Marketing managers have to handle multiple projects, roles, and responsibilities. They also have to manage a host of team members and several campaigns simultaneously, all of which can add to the stress of managers.
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