The advertising industry in India is expanding, creating a plethora of opportunities for people with creative and strategic approaches. This is because advertising agency jobs are interesting, stimulating, and fulfilling and therefore attract a lot of people. This article gives details about the top 10 advertising agency jobs in India, their salary packages, and their role and responsibilities.

1. Copywriter

Copywriters are the word craft specialists of advertising agency jobs. They craft appealing posts for many platforms, television spots, print, web, and more.

Responsibilities:

• To create and work on the art of the ad.
• Consult art directors on campaign concepting
• Modify the way of writing for different brands and target groups

Salary Range:

• Entry-level: That ranges up to INR 3-5 lakhs per annum.
• Experienced: INR 10-25 LPA

2. Art Director

Art directors therefore are responsible for creating the visual narratives behind advertisements and the ideas behind concepts.

Responsibilities:

• Conceive of images for the advertisement
• Supervise the aesthetics of the works
• Cooperate with copywriters as well as with other employees of the team.

Salary Range:

• Entry-level: Approximately INR 4-6 lakhs per annum
• Experienced: INR 15-30 lakhs per annum.

3. Account Executive

Account executives are also responsible for organizing relations between clients and the agency and maintaining project success.

Responsibilities:

• Oversee interaction with and management of the clients
• Coordinate between client and internal entity
• Guide the project schedules and all the other requirements that are associated with the project.

Salary Range:

• Entry-level: INR 3-5,00,000 per annum
• Experienced: INR 10-20 lakhs per annum

4. Media Planner

Media deciders are responsible for choosing the most appropriate media for communicating the advertising messages to the consumers.

Responsibilities:

• Formulate media for the client sundry campaigns
• Media consumption behavior can then be analyzed and their trends studied.
• Bargain with the media vendors for the right spaces

Salary Range:

• Entry-level: INR 3-5 lakh per annum.
• Experienced: It includes quite highly paid professionals or managers and employees with an income of INR 12-25 lakhs per annum.

5. Digital Marketing Specialist

As the advancements in the internet and technology continue to boom, specialists are highly sought after for advertising agency jobs.

Responsibilities:

• Design and execute online marketing campaigns
• Oversee all social media management including campaigns and authored content.
• Evaluate your digital marketing effectiveness and Sales-Acquisition-Retention-Profit (SARP) Return on Investment (ROI)

Salary Range:

• Entry-level: Hence, the salary of a software engineer starts from INR 3-6 lakhs per annum.
• Experienced: INR 15-30 lakhs per year of service

6. Creative Director

Art directors, more specifically creative directors, oversee the aesthetics of advertising in different media products.

Responsibilities:

• Supervise the conceptualization and management of all projects that involve the involvement of the agency
• Consult and coordinate creative personnel
• Deliver artistic ideas to the clients

Salary Range:

• Mid-level: INR 20-30 lakhs per annum
• Experienced: INR 50 lakh to above Rs one crore per annum.

7. Brand Manager

Brand managers work on the promotion and protection of a company’s brand image in marketing communication.

Responsibilities:

• The last is to create and put into practice brand plans.
• Brand management and tracking of competition in the market
• Interestingly, coordinating with other teams helps in the process of creating brand standards.

Salary Range:

• Entry-level: It approximately costs between INR 6-8 lakhs per annum.
• Experienced: INR 20-40 lakhs per annum

8. Market Research Analyst

These professionals help in the collection and analysis of information that would be used in the advertisement process.

Responsibilities:

• Market research and other data analysis
• Population of interest/ Target community and consumer behavior
• Offer notions that will help design the courses of action

Salary Range:

• Entry-level: approximately INR 3-5 lakhs per annum
• Experienced: INR 10-20 lakhs per annum

9. Social Media Manager

Social media managers develop and implement plans that help achieve the aims of the organization with the target market on social media platforms.

Responsibilities:

• Create social media policies
• Design and share compelling material from social media profiles
• Social media monitoring and reporting

Salary Range:

• Entry-level: INR 3-5 lakhs per annum
• Experienced: INR 8-15 lakhs per annum

10. UX/UI Designer

With an increase in digital advertising, UX/UI designers are advising on creating an appealing interface for the users.

Responsibilities:

• Design graphical user interfaces for websites and applications
• Create a survey and make user testing
• Coordinate with the development teams to help put in place the designed interface.

Salary Range:

• Entry-level: expected annual salary of INR 4-6 lakhs per annum
• Experienced: It is about INR 15- 25 lakhs per annum.

Jobs in Advertising Agencies for Freshers

For those looking to start their advertising agency careers or jobs in ad agency for freshers, there are several entry points:

• Internships: By finding a suitable agency, many organizations work with interns and can offer job experience and possibly employment.
• Junior positions: Roles such as the junior copywriter or junior art director are perfect for any fresher entrances into the company.
• Digital roles: Due to the present-day trend in digital marketing, there can always be openings for freshers in social media management and digital marketing.
• Account management: There is a junior account executive who may be of interest to people with good communication skills.
• Analytics: There are data-driven positions that could be ideal for freshers: junior market research analyst.

Skills for Success in Advertising Agency Careers

To thrive in advertising agency career, cultivate these key skills:

• Creativity and innovation
• Strong communication skills
• Adaptability and quick learning
• Teamwork and collaboration
• Time management and multitasking
• Analytical and strategic thinking
• Digital literacy and tech-savviness

Conclusion

The various opportunities that are available in the field of advertising agency jobs in India are elaborate and provide scope for both the learners as well as the employed. Starting from the creative and ending with the strategic, one can find virtually any desired occupation. The domain is developing constantly, especially in recent years, with an emphasis on the digital environment, therefore professionals inevitably need to update their knowledge all the time. Those, who are planning to build or boost their career in advertising agencies, should use the platforms, such as Rozgar.com to provide useful information and vacancies. With the help of the mentioned instruments and the enhancement of a particular set of skills, people can construct a successful occupation in the advertising field of India.

Frequently Asked Questions