Each year there is a new trend in the digital marketing arena owing to the rapid adoption of advanced technologies. In 2024 we forecast that the breadth of Roles And Responsibilities for Digital Marketing Jobs and skill sets that will be required for digital marketing positions will substantially shift. For businesses to remain competitive, they should revise and see how digital tools can be effectively used. This article showcases the job descriptions and duties of different digital marketing positions including SEO specialists, PPC specialists, social media marketers, content strategists, email marketing specialists, and digital analysts.

It is a concise statement of the core competencies and an average salary package, in Indian Rupees, for each position. Amidst the constant development of consumer behavior and platforms, good digital marketing players would be in the lead game. The traits like agility, innovation, and data-driven decision-making will be of high priority in 2024 and beyond. Now prepare for Roles And Responsibilities for Digital Marketing of the Future reading on.

Roles And Responsibilities Required For Digital Marketing Jobs

1. Digital Marketing Manager

The digital marketing manager administers the organizations digital marketing programs. The main roles and responsibilities of a digital marketing manager include:

Developing the digital marketing- Integrated plan that includes setting goals, choosing the tactics, and allocating budget/resources. The strategy is supposed to be consistent with the strategic goals of the organization.

Team management- This team includes digital marketers, like search engine optimizers, pay-per-click specialists, email marketers, social media managers, and others. The manager supervises that the team performs effectively.

Performance Analysis and Reporting- Using data and analytics, the manager settles for the KPIs and enumerates what works and what does not. They identify optimization opportunities.

Monitoring campaign implementation- The manager makes sure that campaigns are carried out on schedule and within the budget limits. They conduct testing and product improvement.

Trends are constantly evolving- Digital marketing is a dynamic area. The manager has to keep abreast of emerging technologies, platforms, and strategies.

Key skills needed: Leadership, strategy, budgeting, analytics, project management, and communication.

Average salary: Rs. 05 - 12 lakhs per year

2. SEO Specialist

The SEO specialist concentrates on organizing effective organic search rankings and website traffic. Their main responsibilities include:

To perform the keyword research- The high-worth keywords are searched and analyzed to figure out the competitors.

Search-engine optimizing- Tuning the pages, titles, URLs, and other parameters after the key phrases.

Acquisition of quality backlinks- link to the tem relevant sites and increase domain authority.

Performance analysis of the site- Monitoring organic KPIs that include rankings, traffic, and conversions. Identify the chances for likely improvement.

Staying on top of the algorithm updates- These algorithms from Google get updated a lot. Meanwhile, SEO specialists should also change the campaign to keep up with it.

Traffic and Leads Generation- The result of the search will be visitors with high intent and leads.

Key skills needed: Keywords, optimization, link building, analytics, and communication.

Average salary: Rs. 16 to 35T/mo

3. Pay-Per-Click (PPC) Specialist

The PPC specialist takes care of paid advertising campaigns on search engines, social media, and display networks. Their responsibilities include:

Ad account management- Making the campaign and ad group structuring, setting up the billing, adding negative keywords, and so on.

Producing ads that can produce lead conversions- Creating compelling ad copies and developing engaging images.

Establishing targeting- With the help of demographics, geographics, context, and other types of relevant data it becomes possible to reach the correct audience.

KPI Optimization- Attaining top ad rank, keeper quality score, and low cost-per-click by testing and analysis.

Monitoring campaign effectiveness- Looking at important indicators like impressions, click-through rates, and conversion rates.Analyzing and identifying improvement opportunities.

Taking the budget into account‑ Using pro bidding and budget polishing techniques to get excellent outcomes with the smallest expense.

Key skills needed: Creating content such as copywriting; designing and planning such as graphic design, analytics, time management, and budgeting.

Average salary: Rs. 04-8 lakhs per year

4. Content Marketing Specialist

The content generation department will be led by a content specialist who is in charge of creating the branded content that will increase traffic to the site and engage the target audience. Their responsibilities include:

Constructing a content strategy- The subject, attitudes, types, and also channels customized to all buyer personalities and customer journeys should be designed.

Content That Converts- Blogging, ebooks, videos, and case studies together turn into customers or more than that.

Bringing in an audience- Promoting the content using SEO, social media, email, and then other techniques to attract visitors to the website.

Metrics Analysis- Downloads, shares, and conversions; based on them, the changes are made.

Contribution Management- bringing experts together, authors, designers as well as many other players to discuss content.

Key skills needed: The tasks that will be done are conceptualization, proofreading, planning, time management, and creativity.

Average salary: Rs. 03-10 lakhs per year

5. Social Media Marketing Specialist

The social media specialist is in charge of a company’s representation on different platforms of the social network such as Facebook, Instagram, Twitter, LinkedIn, and other alternatives. Their main responsibilities were:

Building social media strategy- the creation of objectives and purpose, the determination of target audience and positioning as well as the setting of the content framework for each platform.

Give the content the breath of life- Use the most appropriate words, images, and videos that will pick the audience on every social media platform.

A community manager- Most of the time you have to listen, engage, and respond to the users on every platform.

Paid social media advertising- creating, optimization, and publishing of the adverts for greater reach and also conversion.

Analyzing performance- Monitoring the metrics like followers, engagement, clicks also sales, and lead generation helps in creating new strategies that improve effectiveness.

Monitoring trends:- Keeping up with the most current social networking trends in terms of tools, platforms, and updates.

Key skills needed: Content creation, copywriting, community management, paid advertisements on social platforms, and analysis.

Average salary: Rs. 20 to 31T/mo

6. Email Marketing Specialist

The e-mail expert will perform aims from composing to fine-tuning, building, and sending out email campaigns that will attract subscribers and customers. Their key responsibilities include:

Email campaign creation- Implementing the email campaigns which includes designing emails, copywriting, and structuring email flows.

List growth and segmentation- The labeling process is applied for subscriber list building and user attributes and behaviors segmenting.

Deployment and Testing Emailing- Sending out deployment emails and testing existing testing emails for improved open/clickthrough rates.

Analyzing campaign performance- Tracking opens, clicks, unsubscribes, conversions, etc. to measure the performance campaign. Hopefully, the above will result in great results for you as the customer and keep delivering you liveable, engaging, and converting results.

Compliance- Monitoring email broadcasts to ensure that communications are compliant with CASL and GDPR and fall within the scope of the anti-spam laws.

Key skills: A knowledge of HTML Copywriting, Email design, analytics, and project management.

Average salary: Rs. 20 to 35T/mo

7. Digital Marketing Analyst

A digital marketing analyst who has been into number crunching and analysis is the one who finally got to the data insight. The key Roles And Responsibilities of a Digital Marketing Analyst include:

Web Analytics- That involves extracting data from various sources which include web analytics, CRM, emails, and others.

Performance analysis- It is important to define the main indicators and the general tendencies. However, the focus is on digital channel development in the specific case.

Find the optimization vectors- Using data, think about how you can test your output to see whether individual components need to be improved.

Reporting information- Writing reports, graphs, and presentations, so the results and suggestions can be exhibited to stakeholders.

Building up attribution models- Identifying the channel that gets the most sales and profits.

Integration of marketing information systems- Forming a stable and uninterruptible data channel between two or more marketing and sales channels.

Key skills: Analytical, visualization, critical thinking, attention to detail.

Average Salary: Rs. 03-6 lakhs per year

Salary Chart for Digital Marketing Jobs in India

Role	Entry Level (1-3 yrs exp)	Mid Level (4-8 yrs exp)	Expert (8+ yrs exp)
Digital Marketing Manager	₹7 - 10 lakhs	₹12 - 18 lakhs	₹18 - 25 lakhs
SEO Specialist	₹3 - 5 lakhs	₹5 - 8 lakhs	₹8 - 12 lakhs
PPC Specialist	₹3 - 5 lakhs	₹5 - 8 lakhs	₹8 - 12 lakhs
Content Marketing Specialist	₹3 - 5 lakhs	₹5 - 7 lakhs	₹7 - 10 lakhs
Social Media Marketing Specialist	₹3 - 5 lakhs	₹5 - 7 lakhs	₹7 - 10 lakhs
Email Marketing Specialist	₹2 - 4 lakhs	₹4 - 6 lakhs	₹6 - 8 lakhs
Digital Marketing Analyst	₹4 - 6 lakhs	₹6 - 10 lakhs	₹10 - 15 lakhs

As shown in the LinkedIn 2022 Emerging Jobs Report, the global demand for digital marketing jobs has risen 7.4% yearly. As a result, the urgent positions available are in the marketing analytics field, social media marketing, mobile marketing, and video production. Asia`s Indian subcontinent is the ideal place to be for digital marketers.

It will catch up with demand for their skills, and their wages will increase tenfold The important thing is that the reason why many companies are paying their employees so much is that they are very good at their work which is why they are getting good salaries. The fact that workers may be familiar with marketing tech can make him/her self-sufficient, and this may also make him/her more economically valuable.

Conclusion

Digital marketing will be in a state of constant evolution in the years and beyond 2024. Although the work content and skills of digital marketers have developed, they need to remain adaptive, data-driven, and creative. These organizations require employees who have strategic minds that can adapt quickly to new technologies and strategies in Internet marketing. Relying upon the right talent and methods companies will be able to remain fruitful in the digital world which is changing constantly.

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